Some define contemporary as produced within “our lifetime,” recognizing that lifetimes and life spans vary. However, there is a recognition that this generic definition is subject to specialized limitations.
The classification of “contemporary” as special, rather than a general adjectival phrase, goes back to the beginnings of Modernism in the English-speaking world. In London, the Contemporary Art Society was founded in 1910 by the critic Roger Fry and others, as a private society for buying works of art to place in public museums. A number of other institutions using the term were founded in the 1930’s, such as in 1938 the Contemporary Art Society of Adelaide, Australia, and an increasing number after 1945. Many, like the Institute of Contemporary Art, Boston changed their names from ones using “Modern art” in this period, as Modernism became defined as a historical art movement, and much “modern” art ceased to be “contemporary”. The definition of what is contemporary is naturally always on the move, anchored in the present with a start date that moves forward, and the works the Contemporary Art Society bought in 1910 could no longer be described as contemporary.
Particular points that have been seen as marking a change in art styles include the end of World War II and the 1960’s. There has perhaps been a lack of natural break points since the 1960’s, and definitions of what constitutes “contemporary art” in the 2010’s vary, and are mostly imprecise. Art from the past 20 years is very likely to be included, and definitions often include art going back to about 1970; “the art of the late 20th and early 21st century”; “the art of the late 20th cent. and early 21st cent., both an outgrowth and a rejection of modern art”; “Strictly speaking, the term “contemporary art” refers to art made and produced by artists living today”; “Art from the 1960’s or 70’s up until this very minute”; and sometimes further, especially in museum contexts, as museums which form a permanent collection of contemporary art inevitably find this aging. Many use the formulation “Modern and Contemporary Art”, which avoids this problem. Smaller commercial galleries, magazines and other sources may use stricter definitions, perhaps restricting the “contemporary” to work from 2000 onward. Artists who are still productive after a long career, and ongoing art movements, may present a particular issue; galleries and critics are often reluctant to divide their work between the contemporary and non-contemporary.
So, what does this have to do with contemporary patterns? We don’t know really, however we love the contemporary fabrics, and know you will love them too. Time to get contemporary.